The 4e of Strategic Management Communication: For Leaders,offers a unique approach to business communication that highlights communication as a practice that is applicable to all business situations, regardless of the discipline, department, or organizational level at which it takes place. Unlike many other business communication texts, it looks at communication not only as the practice of individuals but also in an organizational context. Strategic Management Communication: For Leaders makes a clear distinction between strategic and tactical elements of communication. Because strategic issues are more difficult to understand and internalize as such, they are treated in an in-depth manner before providing the discussion of tactics as they apply to differing contexts and channels of communication. Internalizing the strategic considerations will enable readers to logically make appropriate tactical choices without having to set them all to memory.

Key features and innovations in the Fourth Edition: This text covers all relevant communication topics critical for successful business, management, and corporate communications—written, oral presentation, interpersonal, and small group communication, as well as planning and implementing communication plans. Discussion of leadership theory and practice aimed at meeting the needs of key audiences. New information on topics such as mindfulness, audience analysis, constructive cultures, the genres of business communication, oral communication, alternative delivery channels, enhancing team creativity and performance, and newer issues in strategic organizational communication. Two types of case studies in each chapter: Opening cases look at communication practices at the individual level, closing cases address communication from the organizational perspective. Unique appendices contain examples of various communication types – and writing resources such as grammar, style and punctuation guides for crafting excellent business communications. With all of these unique elements combined, the result is this textbook, which provides comprehensive coverage of the critical elements of business, management, and corporate communications in a compact, highly readable format.


 


 

Part 1 Strategic Elements of Business Communication

Chapter 1 What Is Strategic Communication?

Chapter 2 Foundations of Communication

Chapter 3 Step One: Identify the Purposes of Communication

Chapter 4 Step Two: Analyze the Audience

Chapter 5 Steps Three and Four: Consider the Context and Select a Channel of Communication

Part 2 Tactics of Business Communication

Chapter 6 Communicating in Writing

Chapter 7 Communicating in Oral Presentations

Chapter 8 Preparing Employment Messages

Chapter 9 Communicating with Employees

Chapter 10 Communicating in and Leading Groups and Teams

Chapter 11 Strategic Organizational Communication

Appendices

Appendix A Model Documents

Appendix B Punctuation, Sentence Structure, and Usage


Dr. Robyn Walker is a professor of management communication at the Department of Business Communication at the University of Southern California’s Marshall School of Business, where she teaches business writing and business communication to undergraduate and graduate students. She earned a master’s and a doctoral degree in Communication from the University of Utah, and a master’s degree in Professional Writing from the University of Southern California, and holds an MBA. Prior to USC, Dr. Walker has held faculty appointments at the University of Arizona and California State University, Fullerton. Before entering academia, Dr. Walker worked as a professional writer and editor with such organizations as United Press International, McGraw-Hill, and Novell. She also has worked as a writing consultant for companies such as Hoffman LaRoche Pharmaceuticals and Franklin-Covey, Inc. She continues to write and conduct research and has delivered dozens of conference papers on intercultural communication, rhetoric, cultural studies, and business communication pedagogy and published articles on intercultural communication in groups, leadership, and place-based identity. She has been the editor of the International Journal of Business Communication and co-editor of a volume of research entitled Discourse Perspectives on Organizational Communication (Fairleigh Dickinson University Press, 2011), and co-author of Leadership Talk: A Discourse Approach to Leader Emergence (Business Expert Press, 2014). She is a member of the Association of Business Communication, Management Communication Association, National Communication Association, Academy of Management, and the Academy of International Business.

Over the past seven years, I’ve used the first three editions of Walker’s Strategic Management Communication for Leaders as the base textbook for my intermediate- level undergraduate course in Strategic Communication Planning, and I look forward to adopting this newest edition. Strategic Management Communication for Leaders manages to maintain a theoretical/practical balance that is too rare in organizational- communication textbooks: providing content that is grounded in communication and organizational theory, which is conveyed in terms that are accessible without being oversimplified, while guiding students in the practical workplace/business application of these principles. Walker’s strategic-communication guidance also manages to deftly encompass the full range of organizational categories and types of communication: mass- or interpersonal, vertical or horizontal, and external or internal. This depth and breadth makes Strategic Management Communication for Leaders ideally suited for intermediate or advanced undergraduate classes in a wide variety of courses on organizational communication.
Iain D. Macpherson, PhD, Assistant Professor, Communication Studies MacEwan University, Edmonton, AB, Canada

Strategic Management Communication for Leaders is a comprehensive and practical textbook that provides students with a strong foundation for understanding how communication informs their personal and professional lives. Its easily accessible and interdisciplinary focus draws on theories and case studies that reflect the dynamism of today’s organizations. Through the lens of communication as a strategic process, the book invites students to identify, apply, and evaluate communication tactics in a variety of written and oral contexts.
Naomi Warren, PhD, Associate Professor, Clinical Business Communication University of Southern California